02 Foundations
Typography specimens
Geometric sans approximated with Poppins. The exact family is still pending; the two-tone pattern is a firm rule.
Display and two-tone
OPERATIONS IS THE NEW VALUE LEVER
Bold, uppercase, tight tracking, and a single word or phrase in red.
OPERATIONAL LEVERS PRIVATE EQUITY FIRMS CAN PULL
Scale
H1 / 44 / 800
Manufacturing strategy
var(--fs-h1)H2 / 32 / 800
Cost transparency
var(--fs-h2)H3 / 24 / 700
EBITDA leakage
var(--fs-h3)Lead / 18
Operational metrics that predict pressure on margin.
var(--fs-lead)Body / 16
TNC converts supply chain, labor and logistics inefficiencies into measurable EBITDA improvement.
var(--fs-body)Small / 13Documented proof point · 13-year average client tenure
var(--fs-small)Composition rules
Correct
WHY MANUFACTURING STRATEGY IMPACTS EBITDA
Lead times drop from 8–10 weeks to 1–3. Working capital follows.
Read the operational frameworkAvoid
WHY MANUFACTURING STRATEGY IMPACTS EBITDA
Never split the headline into three or four colors; it becomes noise, not a system.