06 Assets

Brand assets

Original files preserved in assets/ and build/. Do not redraw the symbol or replace the PNG with a reconstruction.

Preserved positive TNC logo

Logo

TNC positive logo

build/logo-principal-positivo.png · use on light backgrounds

TNC negative logo

build/logo-principal-negativo.png · use on navy

Preserved official palette

Official TNC palette: navy, blue grey, red, bright blue and light grey

build/brand-colors.png · original visual reference

Source imagery

Cover of the Nearshoring for Private Equity ebook
Dark ebook page with red and white headline
Ebook page with the Before / After comparison

Files in assets/imagery/; used as visual evidence, not as generic stock.

Usage rules

Correct

Use the positive on light backgrounds and the negative on navy. Keep a clear space equal to the symbol height.

Avoid

Do not recolor, do not redraw, do not place over photography without a veil, and do not reuse the charcoal wordmark as a new text color.